We get it, the algorithm is tough. But in all actuality, it’s meant to serve you, not hinder you. It’s a machine you have to teach; which, is never an easy feat. We have the steps below that will help you work with it, and ultimately, reap its benefits.

Whether it's attracting new people to your feed, reaching out to people who haven't engaged lately, or creating opportunities for current followers (eg, giveaways!), this guide will help you maximize your engagement.